Cookie Policy
Last updated:
1. What Are Cookies?
Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites function correctly, to remember your preferences, and to provide analytical and advertising data to site operators. Cookies can be first-party (set by us) or third-party (set by external services such as Google Analytics).
Similar technologies include local storage, session storage, and pixel trackers. This policy covers all such technologies used on thrivestrength.world.
2. How We Use Cookies
We use cookies for three purposes:
- Strictly necessary: required for the website to function (e.g. storing your cookie consent choice). These do not require your consent.
- Analytics: used to understand how visitors interact with our pages (e.g. Google Analytics). Only placed with your consent.
- Advertising / marketing: used to measure the effectiveness of advertising campaigns and enable personalised advertising (e.g. Google Ads conversion tracking). Only placed with your consent.
3. Cookies We Use
| Cookie Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
cookieConsent |
Harbor Journal | Stores your cookie consent choice | 12 months | Necessary |
_ga |
Google Analytics | Distinguishes unique users | 2 years | Analytics |
_ga_* |
Google Analytics | Persists session state | 2 years | Analytics |
_gcl_au |
Google Ads | Conversion tracking - stores ad click information | 3 months | Advertising |
_gid |
Google Analytics | Distinguishes users (session level) | 24 hours | Analytics |
4. Google Consent Mode v2
We implement Google Consent Mode v2 on this website. This means that all Google advertising and analytics storage (including ad_storage, ad_user_data, ad_personalization, and analytics_storage) is set to denied by default when you first visit the site.
When you click "Accept All" on our cookie banner, these consent signals are updated to granted, allowing Google to set measurement and advertising cookies. When you click "Reject Non-Essential", all non-essential signals remain denied and no analytics or advertising cookies are set.
You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by using the preference panel below.
5. Manage Your Cookie Preferences
6. Third-Party Cookies
Third-party cookies are set by services we use and are subject to those providers' own privacy policies. We encourage you to review:
- Google Privacy Policy - covers Google Analytics and Google Ads.
7. How to Control Cookies via Your Browser
You can control and delete cookies through your browser settings. Most browsers allow you to:
- View cookies that are stored on your device;
- Block all or specific cookies;
- Delete cookies at the end of a browsing session.
Note that blocking all cookies may affect website functionality. The "strictly necessary" cookie storing your consent preference will be cleared if you delete cookies, and you will be asked again on your next visit.
8. Legal Basis
Non-essential cookies are only placed on the basis of your freely given, specific, informed and unambiguous consent (UK GDPR Article 6(1)(a), read alongside the Privacy and Electronic Communications Regulations 2003). You may withdraw consent at any time without affecting the lawfulness of processing based on consent before withdrawal.
9. Changes to This Policy
We may update this Cookie Policy from time to time. When we do, we will revise the date at the top of this page. Material changes will trigger a new consent prompt.
10. Contact
Questions about our cookie use? Contact us at info@thrivestrength.world or see our Privacy Policy for full data controller details.